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Forbes.com Highlights AIS Media's Recent Interview with bMighty Magazine June 11, 2008 AIS Media, Inc. CEO, Thomas Harpointner, was highlighted on Forbes.com discussing the topic of businesses turning to digital communications, such as email, in lure of the recent postal rate hike. His statements, drawn from his recent interview with bMighty Magazine, included: If you get a coupon in the mail, how often do you have it on you in the store? But if it was sent via e-mail and you can pull it up in your BlackBerry and show the cashier? The big stores are starting to do that. Organizing your e-mail is easier than organizing your mail at home. Postal mail, people open over the trash can. Skeptics say much of e-mail goes to spam and junk, but I would argue that people open their postal mail [business and residential mail] over the trash! In one study, the average response from an e-mail marketing campaign is 4.5% versus 2% to 2.5% for a postal mail campaign. To read the full story visit: When E-mail Marketing Works and When It Doesn’t About AIS Media © 2008 AIS Media, Inc.
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