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bMighty Magazine Interviews AIS Media regarding Email vs. Postal for Small Businesses
June 02, 2008
AIS Media, Inc. CEO, Thomas Harpointner, was interviewed by bMighty Magazine to discuss small businesses turning to email versus postal mail. He addresses customers' e-mail security concerns, how spam is sometimes unavoidable, and looks ahead to where smaller businesses will be conducting their next marketing campaigns.His statements included:
bMighty: What about customers who worry about security with e-mail?
Harpointner: Many customers prefer paperless statements. It's voluntary, easily accessible, and they don't have to worry about identity theft. The No. 1 complaint to the [Federal Trade Commission] FTC is identity theft. Until every mailbox has a padlock, anyone can get in. Banks are all guilty of this. Banks send these blank checks [to customers in the mail]. If somebody intercepts it and writes on the check, money comes right off the account. The postal service is still scarier than e-mail vis-à-vis identity theft.
bMighty: What about the people who like having a hard copy?
Harpointner: If you get a coupon in the mail, how often do you have it on you in the store? But if it was sent via e-mail and you can pull it up in your BlackBerry and show the cashier? The big stores are starting to do that. Organizing your e-mail is easier than organizing your mail at home. Postal mail, people open over the trash can. Skeptics say much of e-mail goes to spam and junk, but I would argue that people open their postal mail [business and residential mail] over the trash! In one study the average response from an e-mail marketing campaign is 4.5% versus 2% to 2.5% for a postal mail campaign.
To read the full story visit: Q&A with Thomas Harpointner: E-mail Marketing vs. Snail Mail for Smaller Businesses
About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com
© 2008 AIS Media, Inc.
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