AIS Media CEO, Thomas Harpointner, Appears on the Simply Money Show to Discuss Online Shopping Trends and Cost Effective Internet Marketing Strategies December 17, 2008 AIS Media, Inc., CEO, Thomas Harpointner, was interviewed on WKRC 550's Simply Money Show, December 17, 2008, about holiday online shopping trends useful for businesses in improving their online presence and for consumers in saving money this holiday shopping season. His statements included: "This time a year consumers are at an advantage." With the the last months of the year representing 50-60% of sales, retailers are anxious to sell their merchandise and offering generous promotions especially on the internet--where growth surpasses brick and mortar sales fivefold, AIS Media's Harpointner said. Harpointner attributes this Internet sales growth to consumer preferences of shopping online vs. in-store, where products are easily comparable, pricing is competitive, and reviews help decide which products are best. Furthermore, today's economy lends consumers to shift their activities home, using the "computer as their primary window shopping device". "It's important for retailers to understand that consumers are smarter. The best retailers that also have an online strategy are going to have an advantage all around." Businesses are using email as an effective marketing tool and more cost effective alternative to direct mail, Harpointner concluded. To hear the full segment visit: Online Shopping Trends: Tips for Businesses and Consumers About AIS Media: © 2009 AIS Media, Inc.
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