CBS46 News interviews AIS Media CEO, Thomas Harpointner, regarding sales on Cyber Monday and during the holiday season December 01, 2008 AIS Media, Inc., CEO, Thomas Harpointner, was interviewed on CBS46 News, December 01, 2008, on his insight into the online retail
(or e-tail) industry. Because of the economic downturn, e-tailers are rolling out innovative merchandising promotions to increase sales for the holiday shopping season and beyond. Harpointner's statements, drawn from his recent interview with For every dollar that consumers are spending online, the internet is influencing $6 of retail spending. "More consumers are using the internet to do their window shopping and ultimately may make their purchase at the local store." E-commerce is growing at five times the rate of retail. GAP has contributed to this trend with a 15% increase in e-tail sales in the third quarter alone--accounting for 8% of the retailer's gross sales. GAP's success can be attributed to their aggressive email marketing campaign which drives consumers to their website, where "GAP decided to combine all of their offline brands under one umbrella," Harpointner said. With a strategic email marketing campaign, online storefront consolidation of GAP brands (Banana Republic, Old Navy, and Piperlime), along with a free shipping offer on orders of at least $150, "shoppers have an easier experience" getting through the checkout process, AIS Media's Harpointner concluded. About AIS Media © 2008 AIS Media, Inc. |
