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Today's Restaurant News Texas Highlights AIS Media's 2007 National Restaurant Consumer Internet Usage Survey Results October 9, 2007 AIS Media Inc. was recently highlighted in Today’s Restaurant News Texas focusing on the 2007 National Restaurant Consumer Internet Usage Survey results. An excerpt from the article: The poll found that online marketing is working for the restaurant industry. Thirty-nine percent of respondents liked receiving promotional emails from restaurants with the two most popular online promotions being coupons for drink or food specials. “With competition at an all time high, and chain restaurants crowding the market, a smaller restaurant needs to look at new ways to market and entice customers,” said Thomas Harpointner, CEO. “Traditional advertising is reaching a diminishing market. Email and cell phones are overtaking most venues of communication and with that; an email campaign is far more effective than telephone book advertising. “The key in using email as part of the restaurant’s marketing campaign is to make sure that is a targeted campaign reaching your potential consumer,” continued Harpointner. Mass emails are not effective and therefore should be broken down by demographics. Another major component is complying with the anti-spam laws. The best advice for restaurants launching an email campaign is to use a program that can target your niche audience, comply with existing laws, and allow you to track the results in real time. Emails for restaurants are per dollar a greater return on investment then any other source of marketing.” To read the full story visit: Consumers Research Online Before Selecting A Restaurant About AIS Media © 2007 AIS Media, Inc.
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