October 23, 2007

OMMA Magazine interviews AIS Media CEO, Thomas Harpointner, to discuss how the online marketplace is excluding military families and what marketers can gain from reaching out to this particular segmented audience. His statements include:

Adds Tom Harpointner, co-founder and CEO of AIS Media, “Just look at Amazon. They have special categories for almost everybody, but you never see military families there.”

“If you reach a family at a military base and they become a big fan of a brand or company, they have the opportunity to spread the word more efficiently than any group except college students,” Harpointner notes. “Throw in the online [community] component and you have an incredible fertile breeding ground for word-of-mouth. Earning the loyalty of one family might mean earning the loyalty of a dozen.”

To read the full story visit: The Proud…The Forgotten

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.