November 27, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by The Baxter Bulletin for his expert opinion on online holiday shopping and the many benefits online shopping has to offer consumers. His statements included:

Harpointner said that Internet shopping nationally accounts for a growing portion of the prized pie of holiday sales, and factors such as high gas prices, traffic and the hassle of navigating busy crowds likely will continue to drive more consumers online.
Harpointner said the term "cyber Monday" was coined a few years ago to describe online sales on the first weekday after Thanksgiving, but the term has more to do with the tradition of holiday shopping beginning after Thanksgiving than with the reality of business done by computer.

"The reality is, holiday shopping continues to start earlier and earlier every year, particularly on the Internet. ... By the time the trees go up and the Salvation Army starts to ring their bell, in reality on the Internet, customers have been shopping for the holidays for quite some time," he said.

Online shopping is an option even for the inexperienced Internet "newbie," Harpointner said, but the novice may shop differently than a more experienced wanderer on the World Wide Web.

Harpointner said credibility is key for online vendors, and shoppers new to the Web may stick to big-name stores, even if they don't offer the best bargains.

"Even if they're not going to save money, they're certainly going to save time and gas," he said.

To read the full story visit: Online sales: Local shopping option

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.