November 08, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by Florida Realtor Magazine for his expert opinion on realtors implementing online marketing tools such as a professional web site, and advice for making the site stand out from the competition. His statements included:

 “One way consumers judge the competency of the agent is the quality of their Web site and their tools. We want to know if they have the tools they need to get the job done,” says Thomas Harpointner, CEO of AIS Media of Atlanta.

The online marketing and e-business solution provider works extensively with real estate professionals. Recently, the company conducted a nationwide survey of real estate customers to discover how sales associates could improve their Web sites.

Consumers complain that many real estate Web sites lack the most basic features, like advanced search capabilities. They’re limited to ZIP code or county searches and lack integrated maps, Harpointner says. For example, he and his wife have been searching for a new home, using three different Web sites.

A lot of sites also don’t give the viewer a sense of the property. Some offer only thumbnail photos, or low-resolution photos, he says. They also lack valuable comparable information, such as data about school districts and the differences between county tax rates.

One must-have Web tool is an opt-in e-mail newsletter. “Many sites offer the agents no way of staying in contact—they drive traffic to the site but don’t capture consumer information,” he says. “A Web site is not just a brochure, but a business tool.”

To read the full story visit: 8 Habits of Highly Successful Sales Associates

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.