May 11, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by AOL Blogging Stocks for his insights on how retailers are effectively incorporating video into their email marketing campaigns. His statements included:

How are e-tailers using online video and emails for target marketing?

At least 18% of major online retailers tracked via RetailEmail.Blogspot have incorporated video into at least one email over the past six months or so. In addition, 86% of online retailers use some form of video during the shopping experience, up from 52% last year.

What are they doing? Retailers are using video to run ads. This is much cheaper than running ads on network television.

Videos can be effective for demonstrations and reviews. They serve as excellent traffic generation tools. Tracking which videos visitors click on can also help marketers determine which products are most popular.

Also, links to videos in an email marketing materials receive a higher click-through rate than regular hyperlinks.

To read the full story visit: The YouTubing of Retail

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.