May 03, 2007

AIS Media Inc.CEO, Thomas Harpointner, was interviewed by Crain Communications BtoB Online Magazine for his expert advice businesses need to address when deciding whether or not to outsource their email marketing. His statements included:

Thomas Harpointner, CEO of Atlanta-based AIS Media, an Internet marketing company, provides one secret and one lie about the agency conundrum.

Secret: You can hire a great agency but still get terrible results with your campaign.

“You’re not going to have a good campaign unless you do everything in your power to be a good client,” he said. “Being a bad client is one of the primary reasons we see failures.”

“Companies often come to us with bad lists or no list at all,” he said. “We need someone who can work in the offline world to create an effective, clean list. Sometimes that means including postcards with invoices, putting signage into a storefront or physical location, or asking salespeople to prompt their prospects to sign up for their marketing messages. We often tell our customers that one of the best places to build your list is in the offline world.”

To read the full story visit: Secrets and Lies: Outsourcing E-mail Marketing

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.