March 28, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by Sarasota Herald Tribune to discuss the exploding trend of politicians using email marketing for their campaign marketing for the upcoming election next year. His statements included:

“Blogging and online fundraising had their turns over the last four years, and now, campaigns are refocusing their attention on getting voters through e-mail,” said Thomas Harpointner, CEO of AIS Media, a consulting company based in Atlanta.

Not satisfied with just sending out mass e-mailings, campaigns are calling on consultants like Harpointner to build e-mail address lists, craft attention-grabbing messages and develop tracking data to identify campaign supporters online.

“It just makes sense for campaigns to pay more attention to e-mail because of its proliferation in today's information age,” Harpointner said.

“Not only is e-mail more direct and personal than mass media, but Harpointner said campaigns usually receive responses to e-mails within hours. That's vital feedback for determining which messages might have value for a wider audience.”

To read the full story visit: Politicians gearing up for e-mail campaigns.

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.