June 8, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by Washington Examiner to discuss the Internet trend of user-generated review websites and how businesses and consumers are using them. His statements included:

There is still a market for user-driven ratings sites, according to Thomas Harpointner, chief executive officer of Atlanta-based AIS Media, which consults on Web-based marketing.

Restaurants in particular are trying to use the Internet to promote themselves and are willing to invest in more than one advertising venue online to do it, Harpointner said.

“Many restaurants have no dedicated marketing person and many of these portals can really serve them,” Harpointner said.
Competing Web sites can best distinguish themselves by offering some sort of service, such as online reservations, in addition to their ratings, he said.

To read the full story visit: Making a Business out of Rating Businesses

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.