June 7, 2007

eMarketer, a Internet marketing research firm, wrote an article highlighting AIS Media Inc.’s recent survey conducted with focus on the restaurant industry’s Internet marketing usage. For the poll 5937 restaurants nationwide were contacted and were broken down by the following categories: fast food; family; sports; food/bar; upscale; and other. Results were released May 30, 2007. Excerpts from the article include:

Nearly nine in 10 US restaurants now have Web sites, and a majority of restaurants see their sites as primary marketing tools, according to an AIS Media study conducted March 19-23, 2007.

E-mail also rated highly for restaurant marketing, with 68% of respondents saying they used it as a main way to reach new customers. Nearly three in 10 restaurants said they conducted monthly targeted campaigns.

About seven in 10 restaurants collected their e-mail addresses through Web site opt-ins. Onsite sign-ups accounted for 61% of the e-mail addresses restaurants gathered, and 18% came from business card promotions.

To read the full story visit: Eateries Market with Web Sites and E-mail

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.