June 26, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by San Antonio Express News to discuss H-E-B’s (a local grocery store) online video commercial contest’s popularity and their usage and success of non-traditional advertising. His statements included:

This type of advertising has a better return on investment for companies than traditional television ads, said Thomas Harpointner of AIS Media, an Atlanta-based Internet marketing firm.

"It goes to show it doesn't have to be high quality for it to work. Consumers will forgive the average person," he added. "It's smart of (H-E-B's) marketing team to do this instead of spending a small fortune to hire actors and write a script. If customers have a vested interest in the product, they will spread the word on their own."

To read the full story visit: H-E-B Shopper Bags Winnings

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.