June 13, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by The Bergen Record for his expert advice on the tremendous growth opportunity that the Internet holds for small retailers. He also focused on how easy it has become for smaller retailers to implement and benefit from the online channel. His statements included:

Many small retailers, Harpointner said, tried to create Web sites four or five years ago and were daunted by high development costs. Those retailers should give the Internet a second try, said Harpointner. He spoke with The Record by telephone from Atlanta about how retailers can overcome "Internet intimidation."

Q. Why is it so important for retailers to have a Web site?
It's almost a requirement these days. Customers expect every legitimate business to have some type of Web presence.

Q. Do customers rate the legitimacy of a retailer by how professional the Web site looks?
Oh, absolutely. Back in 1998, 1999, a Web site was a "me too" thing. Today, many potential customers see the Web site before they see the store. It will be their first point of contact before they ever decide to visit the store. If a company has a poor or outdated Web site, one that looks like it was designed by a 12-year-old, it does discredit the company.

To read the full story visit: Creating a Winning Internet Presenc.

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.