June 12, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by MSN for his expert opinion on the most important pages to include on your business website. His statements included:

About Us.   Another often overlooked component: the About Us page. "The Internet offers businesses the opportunity to expand their market reach like never before," notes Thomas Harpointner, chief executive of AIS Media, a Web site design and hosting company based in Atlanta. "But just because you can do business with people you might never meet doesn’t mean they don’t want to know about who they’re doing business with." The most effective About Us pages are succinct and use no jargon. I’ve seen "about" pages that scroll on for several pages and read like a doctoral thesis. Most of the experts I talked with say that’s a big turn-off for potential customers.

Where it goes: Web users look for an About Us page link at the bottom of the home page or in the nav bar. Caution: Don’t get fancy and call it something else. Stick to "about" or "About Us"—that’s what they’re looking for.

To read the full story visit: 7 Pages Every Business Web site must have

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.