July 25, 2007

AIS Media Inc.CEO, Thomas Harpointner, was interviewed by BYU’s NewsNet to discuss why the restaurant industry is embracing the Internet and how they are benefiting from implementing Internet marketing. His statements included:

"The Internet is replacing or becoming additional exposure to traditional advertising and marketing," said Thomas Harpointner, CEO of AIS Media. "The first contact that many people have with a restaurant is its Web site."

The poll questioned 2,517 of America's consumers concerning the restaurant industry. Eighty-nine percent of those polled said they have researched a restaurant prior to visiting, and more than a third of respondents said they liked receiving promotional e-mails from restaurants, according to a news release. Consumers are using the Internet to find maps, directions and customer reviews, as well as discounts and promotional items before visiting restaurants. This data is changing the way restaurants are looking at marketing.

"Traditional advertising is reaching a diminishing market," Harpointner said. "E-mail and cell phones are overtaking most venues of communication, and with that, an e-mail campaign is far more effective than telephone book advertising."

To read the full story visit: Restaurants Turn to Internet for Marketing

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.