February 1, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by Washington Times to discuss ways Super Bowl advertisers are getting more bang for their bucks by driving audiences from their 30-second TV spots to their websites. His statements included:

Advertisers during the big game on CBS Sunday, which is expected to draw about 90 million viewers, are embracing new media as a way to augment traditional television ads. Rather than being threatened by the Web, perennial Super Bowl advertisers and first-timers alike are getting more bang for their buck with the help of Web sites, streaming video, blogs and social networks.

"Some viewers are going to be more receptive to a TV ad that prompts you to run to the store and pick up a Coke. Others may prefer to go to a Web site," said Thomas Harpointner, chief executive officer of Internet marketing firm AIS Media. "If a Web site generates 100,000 visitors as a result of that ad campaign, and 10 percent of visitors enter a contest, the advertiser now has a way of following up with those prospects all year long."

For its part, CBS will post Super Bowl ads after they air on cbs.sportsline.com, breaking them out by advertiser as well as the quarter when they were shown. The network also has agreements with Cingular and Verizon Wireless to make the commercials available for some cell-phone users.

Perhaps the most buzz this year has centered on advertisers' call for user-generated content. The National Football League, General Motors Co. and Doritos are sponsoring contests that ask people to come up with ideas or produce an ad themselves.

To read the full story visit: The New Playmakers

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.