February 14, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by Washington Examiner regarding email marketing’s prominent position in the upcoming 2008 election. His statements included:

“Everybody’s got his mailbox full of stuff they don’t want,” said Jatras. Even those you think might be interested may not be and you don't want to annoy the ones you are trying to persuade. “I don’t want to do my client a disservice.”

“The way around that is to have an opt-in only system.” said Thomas Harpointner, CEO of AIS Media. His firm is only one of many software providers hoping to tap into e-mail lobbying.
How do you get new subscribers then? The Internet. Groups from the People for the Ethical Treatment of Animals to the National Rifle Association have signups on their Web sites for newsletters and e-mail action alerts.

It must work. The consultants in the E-Voter survey called the acquisition of new e-mail lists one of the most effective uses of the Internet.

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.