February 1, 2007

AIS Media Inc. CEO, Thomas Harpointner, was interviewed by CFO Magazine to explore if an ad is good and creative and it drives web traffic, then it will give the ad a longer return on investment. His statements included:

“Similarly, smaller companies, like domain registration company GoDaddy.com, are betting that its ad will help at least a portion of the 90 million Super Bowl viewers remember the company on Monday morning. If the ad is good and creative and it drives Web traffic, then it will give the ad a longer return on investment than short-term sales of snacks or beer," says Thomas Harpointner, CEO of Web services firm AIS Media.

“With return-on-investment easier to measure when a Web component is involved, there's been less emphasis on brand recognition and more on accountability,” Harpointner adds. “For CFOs, the click-throughs on web sites gives them measurable results," he says. "Marketers are forced to be more accountable."

To read the full story visit: Super Bowl ROI

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.