August 20, 2007

Business to Business Magazine published article written by AIS Media CEO, Thomas Harpointner, on his expert view on how retailers can profit from implementing the growing trends of online marketing. Excerpts from the article include:

If you’re selling anything, you also need to be selling it online. Otherwise, someone –if not everyone else –will.

In order to effectively compete and meet the growing demands of today’s more sophisticated customer, Web site features and functionality that enhance the user experience are essential. Retailers are implementing new and advanced marketing strategies to reach a target audience that’s already being bombarded with online ads.

With the right email marketing software, you also receive the added benefit of complete accountability. You’ll not only know how many messages were sent but also how many were delivered, opened and clicked. And since about 90 percent of all recipients that will open your e-mail will do so within the first 48 hours, you can expect instant results.

To read the full story visit: Retailers Profit from the Growing Trend of Online Marketing (.pdf)

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About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.