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Small Business Computing Magazine Interviews AIS Media CEO, Thomas Harpointner on the Topic of the Benefits of Implementing RSS Feeds. April 26, 2007 AIS Media Inc. CEO, Thomas Harpointner, was interviewed by Small Business Computing Magazine regarding his expertise on the benefits of implementing an RSS feed to your site. Harpointner also gave some helpful advice to gain exposure to your site using it. His statements included: “It’s a great way to stay in contact,” said Thomas Harpointner, CEO of AIS Media, a commercial Web-services firm aimed at small and medium businesses. His firm’s clients have begun using RSS as an adjunct to e-mail marketing. “It won’t replace e-mail marketing, but is a parallel track,” he says. As with a Web site or newsletter, content is king when it comes to a successful RSS implementation. “It has to be of value, and the information should be specific, not broad” said Harpointner. “If people don't find the feed useful, they’ll unsubscribe.” Harpointner also advised that missives should contain a call-to-action to visit your site. “If you give them everything they need to know in the feed, there’s no reason for them to click though,” he says. Most of all, he continued, don’t over-saturate your subscribers. “Limit the amount of content you push their way,” advised Harpointner. To read the full story visit: How to Make Your Own RSS Feeds About AIS Media © 2007 AIS Media, Inc.
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