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Globe and Mail Seeks AIS Media CEO, Thomas Harpointner's Insight on the Topic of Holiday E-Commerce November 11, 2006 AIS Media Inc. CEO, Thomas Harpointner, was interviewed by Globe and Mail for his advice on how businesses can prepare their websites for the holiday ecommerce rush. His statements included: “Speed is also an important consideration,” Thomas Harpointner, CEO of e-commerce consultancy AIS Media Inc. in Atlanta, said. “It's important to ensure your site can quickly serve up Web pages. Most people won't wait longer than seven seconds before heading elsewhere on-line.” "The faster, the better," he says, adding that businesses that take the time to build a compelling website will often make the mistake of looking to the cheapest Web hosting company, whose network communication services simply don't cut it. "If you're visiting a site and if the experience is slow and painstaking . . . people become impatient. They leave." Another basic element to add to your website's holiday shopping list is a message that assures customers the items they purchase from you will arrive by Christmas if ordered by a specific date. It's a simple but important notice. To read the full story visit: How to Prepare for the Holiday Ecommerce Rush About AIS Media © 2007 AIS Media, Inc.
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