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546.15% increase in website traffic
52.02% increase in qualified leads.
857.14% increase in website traffic
546.15% increase in unique visitors
101.84% increase in website traffic 173.41% increase in unique visitors
Fox News interviews AIS Media on interactive marketing's impact on direct mail. More
Black Enterprise Magazine interviews AIS Media about search engine optimizing YouTube videos. More
The National Underwriter features the results of AIS Media's "2010 Insurance Customer Interactive Media Usage Surey". More
Get dramatic increases in response rates and conversions from virtually any type of direct marketing campaign.
William Lever, founder of Lever Soap Company in 1886, said, "Half my advertising money is wasted. The problem is that I don't know which half!" Sadly, over 100 years later, it's estimated that 50% of marketing budgets are still wasted on programs that don't produce a meaningful response. Yet, marketing executives are being held increasingly accountable to deliver greater, more predictable and measurable ROI from their advertising spend, according to Forrester Research
iDG™ (Interactive Demand Generation) is a fully managed service exclusively available from AIS Media, which was developed for a single purpose in mind -- increase demand. Demand for products, services and offers.
iDG™ multiplies marketing ROI by leveraging the power of interactive media to increase response rates and conversions -- often producing dramatic results.
Exactly how does iDGTM work?
It's been proven that that response rates increase dramatically when prospects are reached via multiple marketing channels such as print, postal mail, email, and website landing pages versus campaigns that use just a single channel. Response rates further increase when prospects are given multiple response options such as a website to visit in addition to a phone number to call.
iDG™ maximizes marketing ROI -- in 3 simple steps.
Responses rates to virtually any type of marketing campaign are immediately multiplied by providing prospects the option to visit an offer-specific, PURL (personalized URL) with a compelling CTA (call-to-action).
Our award-winning Creative Services team draws on over a decade of experience to design captivating, highly engaging and offer-specific website landing pages that drive visitors to take a specific action i.e. make a purchase or complete a request form.
Through the use of advanced technology, data-driven performance analysis and rigorous multivariable testing, our team optimizes the design and content of your landing pages to maximize their performance and conversions.
Results you can measure.
Multi-channel marketing is proven to deliver exceptional, measurable results for companies in a wide range of industries with:
On average, website landing page bounce rates range from 50-70%. This means more than half of consumers abandon websites, which results in wasted marketing dollars.* AIS Media's iDG™ team relentlessly tests to optimize your landing page performance to fully maximize landing page conversion rates and marketing ROI.
The data gained from the online channel provides extremely valuable insight to customer behavior and can be confidently applied to improve the performance of offline advertising channels.
Is iDGTM right for your company?
According to a recent AIS Media survey, 59% of consumers indicated that they would prefer to receive more information about a direct mail offer that peaked their interest by visiting a website instead of calling a phone number. Consumer affinity towards the online channel clearly continues to increase. iDG™ perfectly complements virtually any type of traditional or online advertising campaign including:
If your company is spending $10,000 per month or more on traditional or interactive advertising, there's a good possibility that our iDG™ solution can dramatically increase your response rates, conversions and ultimately ROI, iDG™ typically pays for itself through the increase in marketing ROI it delivers. Contact us today for a complementary consultation and to explore if iDG™ is right for you.
*InfoTrends' Multi-Channel Communications & Benchmarking survey