Market Opportunity
Forrester Research projects the interactive marketing industry to DOUBLE by 2014 to nearly $55 BILLION.Why amidst record unemployment rates and one of the worst economic climates in history is the interactive marketing industry growing at such an explosive rate?
If you’ve been watching the news then you already know that businesses are shifting their budgets in epic proportions away from traditional advertising (direct mail, newspapers, magazines, etc.) to interactive marketing (websites, search engines, email, social media, etc.). This shift in business spending is fueling the interactive marketing industry to DOUBLE to nearly $55 billion by 2014 – and for good reason…
Interactive marketing is less expensive, easier to measure and proven to deliver significantly higher ROI (return on investment), which is exactly what every business wants and needs -- during good economic times or bad.
A recent study by Econsultancy found that a staggering 66% of companies are now increasing their interactive marketing budgets. However, 83% of companies cite either a lack staff or understanding about interactive marketing as their greatest barriers. This decline of traditional advertising and rise of interactive marketing has created one of the most exciting growth businesses in the world today.
Virtually unlimited market potential
Today, over 274 million Americans use the Internet every day to socialize, shop and research every day. That’s nearly 75% of the US population – and growing. Businesses are increasingly investing in interactive marketing to reach these customers. With more than 29 million businesses in North America alone the market opportunity for well-positioned interactive marketing agencies is virtually limitless.
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